An innovative introduction to advertisement for both Nike and the FIFA World Cup (presently being held in South Africa), Nike have introduced 'Write Your Headline.'

Nike Football’s Write the Future campaign continues with their introduction of “Write Your Headline”. Each night - flanked by 90m tall posters of Cristiano Ronaldo and Robinho, the 30 story tall, 138 meter Life Center Tower in Johannesburg lights up with images of some of the world’s best players. Fans can submit their own personal statements via various mediums (such as Facebook or Twitter) where the best 100 submissions will chosen each night to usher in yet another innovative digital experience from Nike on the LED screen which is almost the length of half a football field.

To be a part of this go to...

Tweet: #NikeFuture

Facebook: http://www.Facebook.com/nikefootball />

http://go.nike.com/nikefuture